April 4, 2006

This Week's Articles

1. Featured Newsletter
2. 15 tips to increase your adwords profits
3. Five Reasons Podcasting Might Be Right For Your Home-based Business
4. Reward $50

Stephen Locke is a unique professional photographer located in Shawnee Mission, Kansas.

Steve publishes a periodic newsletter that is interesting to read and shows his talent as well.

If you are not collecting your customers email addresses, you should start doing it now.

Newsletters allow you to stay in touch and communicate with your customers.

Please check out Steve's newsletter and enjoy.

STEPHEN LOCKE's ARTNEWS

Published online;... Painting, Photography, Miscellany ...by Stephen Locke

http://stephenlocke.com/march2006news.html

http://stephenlocke.com/february2006news.html

15 Tips to increase your Adwords profits

by Andreas Obermueller

1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the minimal investment of 5 cents.

2. Benefit from misspelling in order to find keywords which your competitors did not think of. For example if you have a emergency service , do not only bid for "emergency" but also for "imergency", "imergensy" or "immergency".

3. The first position on Googles search result page achieves usually most clicks. However this is also the most expensive position. Give it a try if the second to fourth display position gives you more visitors and more customers for less money.

4. The position of the Adwords-ad is determined not only by the maximum click price that you are ready to spend. Google evaluates also the relevancy of the displayed ad in order to position the Adwords-ads. The more clicks your ad receives, the higher it gets listed.

5. The headline in the Adwords-ad must catch the viewers attention. If you implement the keyword in the header line, you receive considerably more clicks onto your ad.

6. In the ad-text mention one or two reasons, why the Internet user should click on it. Which problem solves your product or service? Do you offer a product at a cheaper price or do you ship without the dispatch charges?

7. Avoid price wars at which a competitor and you attempt to outdo the click price for a keyword continuously mutually. You only see to it that the click price fires into the sky. It is better to find search-terms which consist of several words and which are more precise.

8. Google AdWords offers keyword-options which you should absolutely study. If properly set up you can make sure that your AdWords-ad appears only for example if the Internet-user has exclusively entered your term and no further.

9. Use "excluding keywords". Those ones are keywords for which your ad is supposed not to appear. In this way you do not have to pay for clicks, when somebody is searching for free stuff or only for a pamphlet.

10. Construct for every keyword and for everyone of your AdWords ads an own landing-page. There you can offer especially that which the Internet-user searched for.

11. An own landing-page beside has also the advantage that you can measure exactly how many customers a specific Keyword and a specific ad brought in. You can optimize your displays continuously in this way and increase the purchase rate.

12. Update your AdWords-ads at specific events or holidays, for example to the New Year, Valentine, Easter or Christmas.

13. If you mention the price for a product or a service in the AdWords ad, then you can exclude in front the free- and all-free-searcher from clicking your ad.

14. Be conservatively in the selections of the countries and the languages in which your AdWords ads are supposed to appear. If your product or your service turn only to customers speaking in a German manner, you should tune "Germany" and "Austria" as countries. With corresponding success you can try out also further countries, for example Switzerland, and areas close to the border. This method can also be applied to any other language.

15. The Google ads are also displayed on partner sites of Google, for example at Focus.de or T-Online.de. If your AdWords ad costs too much and/or goes for too little profit, then interrupt the option that lets announce your ad also on the partner sites of Google. Test wisely. Not all ads run well on the partner sites.

Here you got 15 powerful methods to increase your Adwords profits. All you have to do is to take action and apply them NOW!

Five Reasons Podcasting Might Be Right For Your Home-based Business

Written by Jill Hart

Podcasting has been called the wave of the future.The truth, however, is that podcasting is the here-and-now and is rapidly gaining momentum across the world. There are podcasts available for just about any topic you can think of from cooking to video games to religion. As of February 2006, a Google search for the term "podcast" returns over 205,000,000 results. The amazing reality of this is that it is still, in effect, an untapped market that will continue its growth in the years to come.

Podcasting can have many uses for the home-based business owner. It can be useful not only advertise, but to also communicate your business message. Below are 5 tips on how to use podcasts to benefit your business:

1. Reach your niche market - Depending on your product, podcasting can be the perfect way to reach new groups of people in your market. Believe it or not, there are people out there looking for the product you provide and this enables them to easily find them.

Podcasts are quickly becoming a new advertising venue as well. A podcast that is listed in podcasting directories such as iTunes can reach thousands, even millions of listeners. This can be a very inexpensive method for advertisers on a budget.

The popularity of podcasts is a steadily growing trend. Many people who are just beginning to learn about podcasts will search for topics of there interest. This is a great way to reach customers that you would not have been able to reach before the advent of podcasting.

2. Share your passion - Podcasting is a great way to share what you love. If you are excited about a topic or product, chances are that others out there are, too. A podcast on the topic you are passionate about is a great way to connect with others who also share that same passion.

People can hear your excitement over the "airwaves." I always enjoy listening to a program when the speaker is obviously energized about whatever it is he's speaking on. So, when recording your podcast, keep a smile on your face and allow your excitement to show.

3. Share information - Many home-based businesses have begun because they are filling a need. A podcast can help this information reach the people that it will benefit. For example, CWAHM.com was created to help women be at home with their children while still contributing to their families financially. Many of the sites' visitors are buys moms who may not have the time to scour the hundreds of pages the site contains. Our podcast, Christian Work at Home Moment, airs once a week and is 24 minutes long. It's an easy way for moms to learn more about working from home without spending hours on their computer.

Make it a point to research your topic and find all of the interesting and little known facets of passion. Keep your listeners interested and they will want to hear more!

4. Become an "Expert" in your field - Creating a podcast can help to establish you as an "expert" in the area your broadcast covers. You must be willing to take the time, do the research and share information that is valuable and useful to your listeners.

Just as authors become experts by researching and writing on specific topics, podcasters become experts by sharing the information they find with their listening audience. There is a big market for podcasts in a multitude of areas - the next expert could be YOU!

5. It's easy - A podcast can be started with virtually no cost or investment. In most cases, there is no need to be "tech savvy" to be a podcast creator. It can be as simple as using a phone to record your podcast through a service like Odeo.com. There are, of course, more complicated set-ups, but to begin you truly just need a topic, a phone and a quiet spot to record.

Podcasting is easy for listeners as well. A podcast can be listened to directly from a website or downloaded from iTunes and put directly on an MP3 device.

There are many reasons that a podcast can benefit small and home-based businesses. This growing market is an entirely new way to communicate information to the world. When it comes to podcasting, the sky's the limit. So take your business to new levels and start podcasting today.
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Jill Hart is the founder of Christian Work at Home Moms, CWAHM.com. Jill and her husband, Allen of CWAHD.com reside in Nebraska with their two children.

Listen to Jill's radio show, Christian Work at Home Moment, at http://www.cwahm.com/loudblog

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Pat Morgan Email - 816-415-0776.

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• New InfoKwik Newsletter Archive
now online for your convenience.
I've also added a search engine, so you can find subjects of interest more easily.

• New online Keyword and Pay-per-click word research finder for your use:
The Free Overture (Yahoo!) and Google Keyword Suggestion Tool can be found here. I've left the suggested Google AdWord books from last week below for your convenience.

Free Web Directories, where you can submit your web sites. This will help your search engine ranking.

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If you would like more details on audio and video production for your web site and business, please give Pat Morgan a call at 816-415-0776.

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