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May 17, 2006 | ||||
 In This InfoKwik Issue Click here to view newsletter online
This Week's Articles Credibility is defined as "The quality, capability, or power to elicit belief." No place is credibility more important than online. After all, when you visit a website you don't know anything about the person behind the site. Are they honest? Do they provide quality information? Will they deliver what they promise? Obvious credibility takes on added importance when you make your living as an expert. You must assure your site visitors that you *are* an expert - and that you are *the* expert with whom they want to do business. So how do you assure the site visitor that you are credible - that they can believe what you say? That you are the expert they seek? Here are five ways to get started. 1. Publish articles in your area of expertise. Not only should these article appear on your website, but they should also be on others' sites. Articles are an easy way to display your expertise - and build your credibility. 2. Provide questions and answers on your site. People love to get advice from an expert. Not only do your prospects return to read your advice, but the search engines do too! 3. Host teleseminars. By serving as the host you can tailor the content to your target audience's needs. You can invite the guests your prospects want to hear from - and you'll automatically gain credibility by being associated with these guests. 4. Offer an online course. Whether it's via email, teleseminar or an online learning system, a course puts you into the role of instructor - and expert. Your credibility automatically rises. 5. Write a book. Polls reveal that one of the professions held in high esteem is "author." When you introduce yourself as an author, there is an automatic rise in your credibility. Start today to implement these five steps - and watch your credibility climb. ----- Back to Index of Articles 12 Sell more back-end products to your existing customer base. You've already created rapport and trust, and proved your credibility to them. That's why it's usually easier to sell to them the second time. Sell back-end products that relate or complement the first product you sold them. 13 Make it a practice to upsell to new and existing customers. After they decide to buy one product, offer them another product at the point of purchase. You already have them in a "yes set" because they are going to buy your main product. 14 Cross-promote your products and services with other businesses that aren't competition. You will reach a wider audience at less cost. The other business should have the same target audience. For example, if you're selling picture frames, you could team up with a photography studio. 15 Write your content so it attracts your visitors' five senses. Use plenty of adjectives. They will stay focused on your web site and block out other distractions. For example, you could say, "Our product will satisfy you better than a glass of iced water on a hot day!" 16 Promote yourself as well as your products. Write articles, e-books, reports, etc. When you endorse other products for commissions, people will think your statement is extra-credible because you have established yourself as an expert. 17 Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc. If the other business doesn't want to trade, offer them something extra in return. It could be extra ads, free products, commission, extra advertising time, etc. 18 Tell your visitors what their friends or family will probably think when they buy your product. People care about what other people think of them. For example, you could say, "Your dad will be so happy when he sees you've bought him a new tool box!" 19 Add low cost bonuses to your offer that have a high perceived value. It could be e-books, Members Only sites, consulting, e-reports, etc. Make sure they are original and no-one else is giving them away. 20 Create trust with your prospects by telling them something they already know is true. They'll know for sure you're not lying and begin to trust you. For example, you could say, "I know you want to increase your sales..." Another example, "I know you want something for nothing..."
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