If you want free publicity that increases your exposure on the internet and your business traffic, start by submiting an article to InfoKwik Kansas City News to editor@KC-News.com. I receive several thousand of of visits from readers each month.
Here are some ideas of what you can write about:
PR Story Starters:
How To Get Just a Little PR so you Get a Lot.
Use the following questions to help you brainstorm for potential PR topics. One of the surest ways to get more media coverage is to get some media coverage. Start small, but be consistent. It is a good practice to attempt to get some form of coverage every month. The more successful you are in terms of sheer volume of coverage, the easier it is to get full-length feature coverage. Is that Oprah on the phone!
• Have there been any personnel changes, promotions or additions in your firm?
• Have you taken on a new partner?
• Are you planning to expand your operations?
• Have you landed a significant new project or customer?
• Are you conducting educational seminars?
• Have employees completed industry apprenticeship or certification?
• Are you planning to speak at a professional organization's meeting?
• Have you, or anyone on your staff, received an award in your industry?
• Has a trade association cited you for excellence?
• Have you, or any of your staff, been elected to serve on the board of directors for another company or volunteer organization?
• Has your company sponsored a charitable fundraising event in the community?
• Are you doing anything that is a new trend in your industry?
• Are you mentoring other businesses owners or students?
• Does your business have a high number of women or minorities in management positions?
• Have you supported one or more of your employees through an unusual crisis?
• Do you offer any unusual employee benefits or incentives?
• Have you solved a problem in your industry?
Is your marketing unique?
• Have you started a new department or business?
• Have you significantly expanded your current services?
• Have you moved to new or larger offices or substantially renovated your offices?
• Have you become a new dealer for a name brand product?
• Has your company been in business for 5, 10, 15, 25 or 50 years?
• Have you discovered new ways to use technology in your business?
• Have you discovered new ways to market your products or services?
• Have you increased your sales since last year? Is that unusual for your industry in today's economy?
• What's the income trend in your industry? Are you following the trend or breaking out of the mold?
• Do you have a strong opinion on a local situation or community problem? Can you offer a solution? For example, a construction company might devise a way to organize left-over construction job site materials to benefit an organization that repairs homes for low-income residents.
• The Story Beyond the Story
If possible, you should always try to plan stories that may create other stories. In other words, look at your story idea as a series of news releases.
Email your story to Pat Morgan editor@KC-News.com Be sure to include applicable photos.
Benefits:
(1) Your link popularity will improve because you will be getting backlinks and traffic from multiple sites.
(2) You will get traffic from your link in your author bio if your articles are good and are read.
(3) You build name recognition and expert status in your chosen field.
(4) Your website will get spidered on a regular basis and you'll benefit because any new pages you build will get indexed quite fast plus any new changes you made to your existing pages will reflect in the index quite fast too.
(5) Promoting your new website this way is profitable because once it has a strong foundation in the search engines, it will be easy for you to build future new websites and get them crawled and indexed. The answer is simply by giving your future new websites a link on your initial new website.
(6) Your search engine rankings will get better.
Below is a good list of article directories or article banks to get you started with your article marketing:
http://www.ezinearticles.com
http://www.articlebiz.com
http://www.articlesfactory.com
http://www.articlealley.com
http://www.searchwarp.com
http://www.articlecity.com
http://www.a1articles.com
http://www.articleheaven.com
Promote Your URL...
Use your URL (www.InfoKwik.com) like your telephone number. Most people get it on their business cards but leave it off many equally important items that become marketing materials.
Here are a few: letterheads, press releases, yellow page ads, newspaper advertising, radio and TV ads, company vehicles, brochures, sell sheets, the bottom of every page of your catalog. Wherever there is a telephone number there should be both a URL and contact email address that is generic (contact@yourco.com).
Cost: Nothing. You're already paying for the materials anyway.
Context: Global, because all of your marketing materials travel all over the place, and your ads should be seen and heard everywhere in the markets you choose.
Greedy Big Telecom and Cable
Don't let Big Telecom and Cable destroy the Internet
Include Web Site Information on Your Voice Mail Let your clients on hold learn how to connect to your Web site for pertinent information. Encourage the people who answer your phones to give your Web address to every caller who identifies himself or herself as an Internet user. Think of your Website as 24-hour answering service. Assure your callers that they can always phone your store or office for information, but let them know they now have a Web alternative as well, open 24 hours every day.
Selling Triggers
From Michael Wolf
21 Follow up with all your prospects.
22 Tell your potential customers special events your business has sponsored.
23 Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize.
24 Tell your potential customers some valuable information within your ad copy.
25 Tell your potential customers about reviews of special events your business attended.
26 Tell your potential customers stories about your customer service.
27 Tell your potential customers stories about your employees.
28 Tell your potential customers about the milestones and goals your business has achieved.
29 Tell your potential customers about the innovations your business has discovered.
30 Tell your potential customers the things you have done to improve your product.
If you refer a customer to InfoKwik, you'll receive $50 as a referral reward. Email me or call if you have a referral. Pat Morgan Email - 816-415-0776.
•New InfoKwik Newsletter Archive
now online for your convenience.
I've also added a search engine, so you can find subjects of interest more easily.
•New online Keyword and Pay-per-click word research finder for your use: The Free Overture (Yahoo!) and Google Keyword Suggestion Tool can be found here. I've left the suggested Google AdWord books from last week below for your convenience.
If you would like more details on audio and video production for your web site and business, please give Pat Morgan a call at 816-415-0776.
Try FireFox For A Better Web Experience
Firefox 1.5 has an intuitive interface and blocks viruses, spyware, and popup ads. It delivers Web pages faster than ever. And it’s easy to install and import your favorites. Packed with useful features like tabbed browsing, Live Bookmarks, and an integrated Search bar, Firefox will change the way you experience the Web, for the better.
I invite your feed-back and please let me know what you would like to see added. Email me
or call me at 816.415.0776.
"Business Promotion"
Reminder...
I publish "KC-News.com" not only for informational purposes, but to help you with your business promotional needs. Please send me your articles about any newsworthy things that are happening in your business.
Mother Nature's Health Market article... See it here for an example.
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