June 5, 2006

Man's best friend at his best...

Lost in Kansas City... Maps

Save these links for friends or business!

InfoKwik Links to Kansas City Area Maps...

• Blue Springs, MO
• Excelsior Springs, MO
• Gladstone, MO
• Independence, MO
• Kansas City, MO
• Kansas City, KS
• Kearney, MO
• Lee's Summit, MO
• Lenexa, KS
• Liberty, MO
• Lawson, MO
• Overland Park, KS
• Olathe, KS
• Raytown, MO
• Riverside, MO
• Smithville, MO

Back to Index of Articles

FREE Publicity Reminder

If you want free publicity that increases your exposure on the internet and your business traffic, start by submiting an article to InfoKwik Kansas City News to editor@KC-News.com. I receive several thousand of of visits from readers each month.

Here are some ideas of what you can write about:

PR Story Starters:

How To Get Just a Little PR so you Get a Lot.

Use the following questions to help you brainstorm for potential PR topics. One of the surest ways to get more media coverage is to get some media coverage. Start small, but be consistent. It is a good practice to attempt to get some form of coverage every month. The more successful you are in terms of sheer volume of coverage, the easier it is to get full-length feature coverage. Is that Oprah on the phone!

• Have there been any personnel changes, promotions or additions in your firm?
• Have you taken on a new partner?
• Are you planning to expand your operations?
• Have you landed a significant new project or customer?
• Are you conducting educational seminars?
• Have employees completed industry apprenticeship or certification?
• Are you planning to speak at a professional organization's meeting?
• Have you, or anyone on your staff, received an award in your industry?
• Has a trade association cited you for excellence?
• Have you, or any of your staff, been elected to serve on the board of directors for another company or volunteer organization?
• Has your company sponsored a charitable fundraising event in the community?
• Are you doing anything that is a new trend in your industry?
• Are you mentoring other businesses owners or students?
• Does your business have a high number of women or minorities in management positions?
• Have you supported one or more of your employees through an unusual crisis?
• Do you offer any unusual employee benefits or incentives?
• Have you solved a problem in your industry?
Is your marketing unique?
• Have you started a new department or business?
• Have you significantly expanded your current services?
• Have you moved to new or larger offices or substantially renovated your offices?
• Have you become a new dealer for a name brand product?
• Has your company been in business for 5, 10, 15, 25 or 50 years?
• Have you discovered new ways to use technology in your business?
• Have you discovered new ways to market your products or services?
• Have you increased your sales since last year? Is that unusual for your industry in today's economy?
• What's the income trend in your industry? Are you following the trend or breaking out of the mold?
• Do you have a strong opinion on a local situation or community problem? Can you offer a solution? For example, a construction company might devise a way to organize left-over construction job site materials to benefit an organization that repairs homes for low-income residents.
• The Story Beyond the Story
If possible, you should always try to plan stories that may create other stories. In other words, look at your story idea as a series of news releases.

Email your story to Pat Morgan editor@KC-News.com
Be sure to include applicable photos.

Benefits:

(1) Your link popularity will improve because you will be getting backlinks and traffic from multiple sites.
(2) You will get traffic from your link in your author bio if your articles are good and are read.
(3) You build name recognition and expert status in your chosen field.
(4) Your website will get spidered on a regular basis and you'll benefit because any new pages you build will get indexed quite fast plus any new changes you made to your existing pages will reflect in the index quite fast too.
(5) Promoting your new website this way is profitable because once it has a strong foundation in the search engines, it will be easy for you to build future new websites and get them crawled and indexed. The answer is simply by giving your future new websites a link on your initial new website.
(6) Your search engine rankings will get better.

Below is a good list of article directories or article banks to get you started with your article marketing:
http://www.ezinearticles.com
http://www.articlebiz.com
http://www.articlesfactory.com
http://www.articlealley.com
http://www.searchwarp.com
http://www.articlecity.com
http://www.a1articles.com
http://www.articleheaven.com


Selling Triggers

From Michael Wolf

31 Tell your potential customers a little history or past information about your business. It could be how it started, how you got the product idea, etc. This kind of information helps your prospects and customers know more about the kind of business they are buying from and makes it a more personal experience for them

32 Publish testimonials for your free things. It would increase their value and if they're viral marketing tools, you'll have more people giving them away. Another tip is to give testimonials for other people's freebies. They might publish it on their web site. You can using include a link back to your web site too.

33 Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories. You could also provide a free online game they can play on your web site. If your visitors like it they will revisit again and again. Plus they might tell other people about it.

34 Make your content into a story format. People will want to keep reading to find out what happens at the end of the story. For example, you could say, "On Tuesday, June 13, 1988, I was driving to work and...." Another example, "Just the other day I was at the store and..."

35 Build rapport with your potential customers by teaching them something new. Provide them with free e-books, articles, tips, courses, etc. Offer them a free weekly e-zine. Include new, original articles, interviews with experts, case studies, web site profiles, news stories, etc.

36 Allow your visitors to collect things from your web site so they will stop back again and again. It could be a series of software, e-books or articles. People like to collect things because it's a goal. It makes them feel good because every time they collect a new item, they are fulfilling their goal.

37 Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics and background on every page. If you have one web page that is blue, one that is red and one that is orange, it doesn't look professional. It would look like you just threw it together and didn't think things through. Would you buy a product from someone who gave you that impression?

38 Tell your readers how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline. For example, you could say, "You can download our e-book within minutes after you order."

39 Tell your readers they'll receive surprise bonuses. This'll raise your readers' curiosity and make them want to buy so they can find out what the surprise bonuses are. You could also not tell them and make it a real surprise. For example, imagine how you would feel if you bought a product and got a second one for free without knowing it ahead of time?

40 Use attention grabbing adjectives to describe your product. For example, "Sizzling, incredible, high powered, ultramodern, killer, eye-popping", etc. For example, which sounds more appealing to you "software" or "time-saving software"? Another example, "membership site" or "top secret membership site"?

Selling Triggers, Part 5 coming next issue.

Michael Wolf is the owner of http://www.helpfulmarketing.com
--------------------------------------------------------
Who else wants to learn the secrets of successful JV
marketing? http://www.instantjvletters.com


Referral Reward $50

If you refer a customer to InfoKwik, you'll receive $50 as a referral reward. Email me or call if you have a referral.
Pat Morgan Email - 816-415-0776.

Back to Index of Articles


• New InfoKwik Newsletter Archive
now online for your convenience.
I've also added a search engine, so you can find subjects of interest more easily.

• New online Keyword and Pay-per-click word research finder for your use:
The Free Overture (Yahoo!) and Google Keyword Suggestion Tool can be found here. I've left the suggested Google AdWord books from last week below for your convenience.

If case you missed the last newsletter, you can find it here.

Free Web Directories, where you can submit your web sites. This will help your search engine ranking.

Please forward this newsletter to your friends.

They can sign-up for the newsletter here.

If you would like more details on audio and video production for your web site and business, please give Pat Morgan a call at 816-415-0776.

Firefox 1.5 has an intuitive interface and blocks viruses, spyware, and popup ads. It delivers Web pages faster than ever. And it’s easy to install and import your favorites. Packed with useful features like tabbed browsing, Live Bookmarks, and an integrated Search bar, Firefox will change the way you experience the Web, for the better.

Please give me your feed-back.

Thank you!

Please give me your feedback on our Kansas City Online Newspaper...

We have added several new additions.

Sincerely,

Pat Morgan

InfoKwik.com

morgan@infokwik.com

816-415-0776