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FREE Publicity Reminder
If you want free publicity that increases your exposure on the internet and your business traffic, start by submiting an article to InfoKwik Kansas City News to editor@KC-News.com. I receive several thousand of of visits from readers each month.
Here are some ideas of what you can write about:
PR Story Starters:
How To Get Just a Little PR so you Get a Lot.
Use the following questions to help you brainstorm for potential PR topics. One of the surest ways to get more media coverage is to get some media coverage. Start small, but be consistent. It is a good practice to attempt to get some form of coverage every month. The more successful you are in terms of sheer volume of coverage, the easier it is to get full-length feature coverage. Is that Oprah on the phone!
• Have there been any personnel changes, promotions or additions in your firm?
• Have you taken on a new partner?
• Are you planning to expand your operations?
• Have you landed a significant new project or customer?
• Are you conducting educational seminars?
• Have employees completed industry apprenticeship or certification?
• Are you planning to speak at a professional organization's meeting?
• Have you, or anyone on your staff, received an award in your industry?
• Has a trade association cited you for excellence?
• Have you, or any of your staff, been elected to serve on the board of directors for another company or volunteer organization?
• Has your company sponsored a charitable fundraising event in the community?
• Are you doing anything that is a new trend in your industry?
• Are you mentoring other businesses owners or students?
• Does your business have a high number of women or minorities in management positions?
• Have you supported one or more of your employees through an unusual crisis?
• Do you offer any unusual employee benefits or incentives?
• Have you solved a problem in your industry?
Is your marketing unique?
• Have you started a new department or business?
• Have you significantly expanded your current services?
• Have you moved to new or larger offices or substantially renovated your offices?
• Have you become a new dealer for a name brand product?
• Has your company been in business for 5, 10, 15, 25 or 50 years?
• Have you discovered new ways to use technology in your business?
• Have you discovered new ways to market your products or services?
• Have you increased your sales since last year? Is that unusual for your industry in today's economy?
• What's the income trend in your industry? Are you following the trend or breaking out of the mold?
• Do you have a strong opinion on a local situation or community problem? Can you offer a solution? For example, a construction company might devise a way to organize left-over construction job site materials to benefit an organization that repairs homes for low-income residents.
• The Story Beyond the Story
If possible, you should always try to plan stories that may create other stories. In other words, look at your story idea as a series of news releases.
Email your story to Pat Morgan editor@KC-News.com
Be sure to include applicable photos.
Benefits:
(1) Your link popularity will improve because you will be getting backlinks and traffic from multiple sites.
(2) You will get traffic from your link in your author bio if your articles are good and are read.
(3) You build name recognition and expert status in your chosen field.
(4) Your website will get spidered on a regular basis and you'll benefit because any new pages you build will get indexed quite fast plus any new changes you made to your existing pages will reflect in the index quite fast too.
(5) Promoting your new website this way is profitable because once it has a strong foundation in the search engines, it will be easy for you to build future new websites and get them crawled and indexed. The answer is simply by giving your future new websites a link on your initial new website.
(6) Your search engine rankings will get better.
Below is a good list of article directories or article banks to get you started with your article marketing:
http://www.ezinearticles.com
http://www.articlebiz.com
http://www.articlesfactory.com
http://www.articlealley.com
http://www.searchwarp.com
http://www.articlecity.com
http://www.a1articles.com
http://www.articleheaven.com
Selling Triggers
From Michael Wolf
61 Give your potential customers a bonus that will actually pay for their purchase. It could be money saving coupons, an affiliate program, etc. For example, you could say, "Buy our product for only $47 and get 6 bonuses valued at $250!" Another example would be to say, ""Buy our product for only $47 and just 2 affiliates will pay for it!"
62 Change the benefits on your product ad from text to links. When people click on the link, it will take them right to the order page. It'll give them an urge to buy your product. People will usually click on links because they think they might be getting one of the benefits for free.
63 Charge people a cheap price to get a sample of your product. If they like it, they can pay full price to get the full version. Yes, you could offer a free sample too. When you charge for a sample, it gives your product more perceived value and you end up making a little money at the same time.
64 Offer freebies that are related to the product you?re selling. It could be free monthly updates, a free e-zine, free consulting, etc. Other rarely-used freebies could be an extended guarantee or warranty, a free coupon for some other business? product or free lifetime product replacement.
65 Show your prospects a sample page out of your free e-book. Just black out some of the important information. This will make your prospects curious to download your free e-book. If you sell information products, this strategy can also work from them as well. Use it for your free e-zine to gain more subscribers too.
66 Provide a low and high priced version of your product. Show benefits of each version side by side. People usually spend a little more for extra benefits and features. When they are side by side, the one with the most benefits usually grabs people?s attention quicker too.
67 Offer the reprint rights to your free e-book. You can allow people to sell it. Your ad in the e-book will been seen by proven, money-spending customers as well as freebie seekers. You could also provide people with proven ad copy and an e-book cover graphic.
68. Make your target audience's experience reading your ad positive. You could educate them, tell a joke to make them laugh or compliment them to make them feel good. If their experience is enjoyable that's all it might take for them to decide to buy your product, subscribe to your free e-zine or join your affiliate program. All these actions can lead to income for you.
69 Redesign your product for specific niches. You can create multiple profits with very little work. For example, you could easily turn a business e-book into an online auction business e-book and auction it off at online auctions. You would have a whole new and related target audience.
70 Give your prospects discount coupons on other products when they purchase your product. It could be your products or other businesses you made deals with. Just contact other related businesses and propose your idea to them. They may do the same for your business too.
Selling Triggers, Part 8 coming next issue.
Michael Wolf is the owner of http://www.helpfulmarketing.com
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Who else wants to learn the secrets of successful JV
marketing? http://www.instantjvletters.com
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If you refer a customer to InfoKwik, you'll receive $100 as a referral reward. Email me or call if you have a referral.
Pat Morgan Email - 816-415-0776.
Offer good thru 12/31/06
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