InfoKwik News... 10-12-05
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Growing Geometrically
From famed marketing consultant Jay Abraham, we learn that most businesses try to grow linearly. That means they attempt to continuously add new customers. That's not a terrible thing, but it is expensive, and there are better ways to go about the business of increasing your profits.
The path trodden by guerrillas is the one that leads towards geometric growth. Geometric growth comes from three sources:
1. Larger transactions
These come from raising your prices, packaging your offerings, selling greater quantities and focusing on your highest profit items.
2. More transactions
Follow-up helps fuel repeat sales, which cost one-sixth as much as first-time sales. Nobody knows your benefits as well as your past customers.
3. Referral transactions
There are many methods of obtaining names of potential customers from current customers. Guerrillas employ several methods at the same time, letting their customers know the importance of referrals, then generously rewarding them when a referral turns into a customer.
90% of American businesses aim for linear growth. And 9% aim partially for geometric growth, employing follow-up as their only way of getting it. Only 1% use all three sources of growing geometrically.
New Irish Web Search Engine
Give it a try, its very accurate.
Customized Google Map Information
"Here is a great Google Maps tool for plotting demographic information in areas of the U.S. on a Google Map. This tool allows you to click on an area of a U.S. Google Map and automatically display a detailed collection of census information for that zone in a 1, 3 and 5 mile radius of the position you centered on.
This tool makes use of 2000 U.S. Census data so the information might be a bit out of date, but the tool gives you a rough indication of the current situation in a given area. This Google Maps tool could be used by all levels of government to navigate census data that can be fine-tuned to a specific geo-location instead of trying to sift through tables and confusing text presentation. Another possible use is to center your local business or potential business location to gather information for a business plan or marketing campaign that you might be working on. The uses are endless!
One More New Mapping Technology
This is the online New York City Subway map, overlaid on top of the Google Maps.
More importantly, it is an experiment in using Flash to overlay data on top of Google Maps in a richer way than is possible using their standard system. This is made possible using the new VGMap library.
A special thank you to Jason & Mattie Ransom for their referral of a web site client in September 2005.
if you refer a customer to InfoKwik, you'll receive $50 as a referral reward. Email me or call if you have a referral.
Pat Morgan Email - 816-415-0776.
Thank you!
If case you missed the last newsletter, you can find it here.
Please give me your feedback on our Kansas City Online Newspaper...
We have added several new additions.
Sincerely,
Pat Morgan
InfoKwik.com
morgan@infokwik.com
816-415-0776
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Valuable InfoKwik
Web Sites:
These are chock full of useful business and internet related information.
Please save these
for future use.
• SearchTips101
• InfoKwik Meta Search
• Local Search KC Web Guides
• InfoKwik Kansas City Blog
• InfoKwik Kansas City News
• InfoKwik Business Blog
(full of marketing info)
InfoKwik Community
Web Guides:
| • Blue Springs, MO
• Excelsior Springs, MO
• Gladstone/NKC, MO
• Independence, MO
• Kearney, MO
• Lee's Summit, MO
• Lenexa, KS
• Olathe, KS
• Liberty, MO
• Lawson, MO
• Overland Park, KS
• Raytown, MO
• Riverside, MO
• Smithville, MO
• More KC Metro Towns
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InfoKwik Clients Blog has added several new articles for you.
The new link is:
http://infokwik.typepad.com
You no longer need a
password etc.
I invite your feed-back and please let me know what you would like to see added. Email me
or call me at 816.415.0776.
"Business Promotion"
Reminder...
I publish "KC-News.com" not only for informational purposes, but to help you with your business promotional needs. Please send me your articles about any newsworthy things that are happening in your business.
Mother Nature's Health Market article...
See it here for an example.
KC News is located here.
KC-News receives thousands of area visitors everyday seeking local information.
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